Tag: Business Ethics

Social Media: Use it, Don’t Abuse it!


How Islamic marketers can harness the potential of social media without causing offence? Paper presented at 8th Global Islamic Marketing Conference, Alanya Turkey May 2, 2017 THE SOCIAL REVOLUTION It would be no exaggeration to say that nowadays many of us spend a significant amount of time every day staring

Shopping Mania


THE reason why many of us do not wish to face reality is because it is painful. Reality hurts. It sheds light on areas which we want to keep in the dark. Like the child who cries and screams because he cannot have his way is offered ice cream to

Islamic Marketing


Though the discipline has been documented in academic circles relatively recently (Alserhan 2009), Islamic marketing has been around since ever Muslims have under taken consumption and promotional activity in the light of the teachings of their faith. To many, Islamic marketing is concerned with marketing of goods and services to