Tag: Islamic Marketing

Social Media: Use it, Don’t Abuse it!


How Islamic marketers can harness the potential of social media without causing offence? Paper presented at 8th Global Islamic Marketing Conference, Alanya Turkey May 2, 2017 THE SOCIAL REVOLUTION It would be no exaggeration to say that nowadays many of us spend a significant amount of time every day staring

8th Global Islamic Marketing Conference, Alanya, Turkey


Islamic Marketing


THE BURDEN OF BUSINESS Business has left a heavy burden on society. Nowhere is this true but in the times we live in. Business was meant to create wealth, trade in goods and services, provide employment and contribute to the betterment of society, but is this truly so? Just look

Islamic Marketing


Though the discipline has been documented in academic circles relatively recently (Alserhan 2009), Islamic marketing has been around since ever Muslims have under taken consumption and promotional activity in the light of the teachings of their faith. To many, Islamic marketing is concerned with marketing of goods and services to